Hilbert Names Matt Heidt to Lead Public Relations and Media Initiatives

Release Date:
March 6, 2013
Matt Heidt,

HAMBURG, NY – After a national search, Matt Heidt has been named Public Relations and Media Coordinator at Hilbert College.  Heidt will begin his new role on March 18, 2013.
“It is my pleasure to welcome Matt Heidt to the Hilbert family,” stated Gregg Fort, Hilbert’s Vice President for Institutional Advancement.  “Matt’s talent and experience will make an immediate impact at Hilbert as we begin building our new strategies around the ever-changing landscape of higher education.”

Heidt will develop, lead and execute a progressive and comprehensive public and media relations program that will incorporate an aggressive social media strategy.  Also, he will serve as editor for the Hilbert College Magazine and other campus publications. 

“I am extremely excited about the opportunity at Hilbert College,” Heidt said.  “Through the leadership of Dr. Cynthia Zane, I see many positive innovations coming to the college and I look forward to being a part of that process.” 

Heidt comes to Hilbert after spending the last eight years with the Buffalo Bills, most recently as the Manager of Media and Radio Services.  Heidt served as the Managing Editor of the Bills’ Game Day Program and Media Guide.  He is credited with transforming the Bills Media Guide from a static, printed book into a dynamic, interactive digital publication. 

In addition, he coordinated the team’s media-only website and oversaw two site redesigns.  Heidt facilitated player and coach interview requests, oversaw a staff of 10 game day employees and managed the team’s photo archives. He had previously served as Media Relations Assistant and Website Operations Assistant with the organization.

Heidt also serves as an adjunct professor in the Master of Sport Administration program at Canisius College, teaching sports communication. 

Prior to his time with the Bills, Heidt served as an athletic communications assistant at Syracuse University and a graduate assistant for athletic communications at Canisius.  Heidt, a native of Rochester, NY, has served on the public relations staff at Super Bowl XLV and two NCAA Men’s Basketball Championships (2004 Buffalo Sub-Regional and 2005 Syracuse Regional). 

Heidt received his master of science degree from Canisius in 2004 and a bachelor’s degree in public relations from SUNY Oswego in 2002.  He currently resides in Lake View, NY with his wife, Kristi, and two sons.

Hilbert College, located in suburban Hamburg, N.Y., south of Buffalo, is a private four-year college founded in 1957 in the Catholic Franciscan tradition. With nearly 1,100 students, Hilbert is a dynamic Western New York college that offers career-focused majors, including one of the top criminal justice programs in the region, and more than 50 minors and concentrations. The college’s engaging, student-centered campus community offers numerous leadership, internship, and service learning opportunities from which students launch successful careers while making positive changes in their communities. The Hilbert Blueprint promotes a well-rounded student experience over four years – starting with the Foundations Seminar in the freshman year, followed by Sophomore Service, Junior Symposium, and culminating with the Senior Capstone. Hilbert has expanded its academic offerings with the college’s first graduate programs and new Accelerated Degree Programs geared to adult learners.